berlinale l’oréal paris VIP-club, berlin, 2004

design of the l’oréal paris VIP-club of the 54. international filmfestival berlin.

client: internationale filmfestspiele berlin

through unconventional materials, a clear, bright and fresh atmosphere, which is inspiring and intruiging, is created within the rooms of the club. at the same time, the lounge area invites to relax. stagegaze covers the ceiling, a wall is backlit. the unconventional employment of natural materials - the grass – serves to harmonize all the materials used, such as the pvc art sheet and the gaze. Here the existing wooden flooring incorporates itself well. Indirect lighting dominates the atmosphere, the light glimmers behind the gaze along the walls of the lounge and behind the semitransparent gaze along the windows, which are branded with the ci of l’oréal paris. The grass grows symbolically along the corridor and up the walls in the lounge.